World
EU Court Says Ikea Can Stop Far-Right Party From Using Its Name
A political party in Belgium tried to use the Ikea brand for an anti-immigration ad. The EU court says they don't have the right to do that.
An Ikea store sign with the blue and yellow logo on a bright day.
By John Doe
Reporting from Belgium 
Sept. 9, 2026, 7:51 a.m. - an hour ago
A high-level court in Europe just made a big decision. They ruled that the furniture giant Ikea can stop a far-right political party in Belgium from using its name and style in their ads.
The political party, called Vlaams Belang, had used Ikea’s look for an anti-immigration campaign. They tried to copy the style of the famous store to get attention for their message.
Ikea was not happy about this. They didn't want their brand tied to the party's political views. So, they took the issue to court to stop it.
The court agreed with Ikea. They said that a company has the right to keep its name and brand away from political campaigns if it wants to. The judges decided that the party's use of the Ikea look could hurt the company’s reputation.
This ruling means that companies have more power to protect their trademarks—which are their names and logos—from being used by politicians without their permission.
Source: politico.eu
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