Lifestyle
What is 'aura farming'? The new TikTok trend explained
People are filming themselves acting cool in public to win fake internet points. Here is what you need to know about the viral trend.
A group of young people filming a video in a public square for social media.
By John Doe
Reporting from Govur 
Aug. 23, 2026, 8:49 a.m. - 13 hours ago
Have you seen people acting strange in public lately? They might be "aura farming."
Here is how it works. On TikTok, "aura" is a slang term for how cool or impressive someone is. If you have high aura, people think you are awesome. If you have low aura, people think you are acting silly.
Aura farming is when someone does something to get that "cool" reputation. They record themselves doing things that they hope will impress their followers. They might walk in slow motion, stand in a cool pose, or act like a main character in a movie.
It started online, but now people are doing it on the street. They are trying to go viral by recording these clips in real-life settings. Sometimes they do it alone. Sometimes they do it in big groups.
Most of the time, they are just trying to get likes and views. But it has started to confuse people who are just walking by. Many people watching these videos are asking if this is actually "cool" or just plain awkward.
So, the next time you see someone filming themselves acting like they are in a movie, they are likely just trying to farm some aura.
Source: Euronews.com
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