Tech
Should you be able to turn off social media algorithms? Governments say yes.
New laws in Australia and experiments in the Netherlands are pushing companies like Meta to let users choose how they see their feeds.
A person looking at a smartphone screen showing a social media feed with various content types.
By John Doe
Reporting from Australia
Sept. 11, 2026, 10:51 a.m. - 54 minutes ago
Social media sites like Instagram and Facebook use 'algorithms.' These are computer programs that decide which posts you see based on what they think you like.
Now, some governments are trying to force these companies to let you turn that feature off. This would let you see posts in simple order, like by the time they were posted, instead of the order the computer chooses for you.
Adam Mosseri, the boss of Instagram, says this is a bad idea. He thinks users would be 'overwhelmed' if they didn't have the algorithm to help filter things. He claims you would see too many posts from brands and ads, making the app less fun to use.
However, some countries aren't so sure. The Netherlands recently forced Meta, the company that owns Facebook and Instagram, to let people use the apps without the special sorting algorithm. Researchers are now looking at what happens when people use that option.
Australia is also moving forward with a plan to pass a law that would force social media companies to give users this choice. The Australian government wants people to have more control over what they see online.
This move has caused some tension. The White House in the United States has criticized the plan, worrying about how it might affect tech companies. But Australian officials say the new rules won't hurt their strong relationship with the U.S.
For now, the debate continues. It comes down to one question: Do you want the computer to pick what you see, or do you want to see everything in a simple, straightforward list?
Source: The Guardian
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