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Irish officials pull controversial 'hugging' ad after public backlash
A government-funded video telling kids to ask grandparents for permission before hugging them has been taken down after being called 'demeaning' and 'absurd.'
An image of a protest sign or the removed campaign logo used in the public awareness video.
By John Doe
Reporting from Ireland
Oct. 25, 2026, 12:38 a.m. - an hour ago
A public safety video that suggested children should ask for consent before hugging their grandparents has been removed following a wave of public anger.
The video was produced by the Dublin Rape Crisis Centre (DRCC). It showed a young girl asking her grandmother if she could hug her. The idea behind the video was to teach children about bodily autonomy—the right to control what happens to your own body.
However, the ad did not sit well with the public. Many people felt it was inappropriate to apply strict rules of consent to family members like grandparents. Critics called the video 'demeaning' and 'absurd.'
Politicians in Ireland quickly spoke out against the campaign. They argued that the message missed the mark and felt cold rather than protective. Following the intense criticism, the DRCC decided to take the video down.
Some columnists and public figures are now asking if an official apology is needed. They argue that the ad was insulting to families and misunderstood the natural, loving bond between grandparents and their grandkids.
While the goal of the campaign was to help young people understand their right to say no to touch, many feel this specific example went too far. The conversation now continues about how to teach consent without making normal family affection feel wrong.
Source: Fox News
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